A Question for 52 Degrees…
I commend the young founders of 52 Degrees for establishing a legitimate, creative outlet for Kuwaiti talents. From trend savvy clothing and accessories designers to writers, artists and architects, the all-Kuwaiti company is the ultimate outlet as well as sponsor for skilled and talented individuals.
During my first visit there, I was given a brief tour of 52 Degrees’ showroom in Al-Tilal. Although it needed major de-cluttering and better lighting so one can see the products clearly, I appreciate the thought behind the showroom’s industrial layout and design. When I asked my tour guide about the reason behind the name, he said, “When temperatures in Kuwait go over 50 – 51 degrees Celsius, it’s illegal for anyone to work. This specifically pertains to construction workers, street cleaners and other laborers whose time on the job is spent outdoors.”
Now everyone is aware of the fact that this so-called law is not enforced in Kuwait. Sometimes, Kuwait’s temperature is censored so that workers would continue moiling and toiling under the hot sun. It is of no surprise that Kuwait had its share of workers who have suffered and died from heat stroke and dehydration.
My question to 52 Degrees is the following: If your company name is directly linked to the legality of working under unbearably hot temperatures, do you plan on justifying your name – literally and figuratively – by bettering the working conditions of blue collared workers through raising awareness and/or doing volunteer work?
Blackfoot - Diary of a Working Man
Bruce Springsteen - Working on the Highway
Styx - Blue Collar Man
Rush - Working Man
Sam Cooke - Chain Gang
at 8:30 AM