Sunday, March 07, 2010

Be Stupid

I recently saw Diesel's latest advertising campaign and fell in love with its playful simplicity and happy-go-lucky optimism.

Here's the campaign's smart and simple commercial:

Phoenix - If I Ever Feel Better nice beat...
Ou Est Le Swimming Pool - Dance the Way I Feel i like...

Sonic Youth - Stones
Grand Archives - Oslo Novelist
Nouvelle Vague - Guns of Brixton
Arctic Monkeys - Riot Van
Hope Sandoval & The Warm Inventions - Suzanne
Liechtenstein - Sophistication
Shalabi Effect - Blue Sunshine
Jens Lekman - Black Cab
Whitey - Can't Go Out Can't Stay In
Midlake - Young Bride
Fujiya & Miyagi - Collarbone
The Notwist - Consequence
Kings Of Convenience - Failure

at 8:30 AM


  1. Blogger don_veto posted at 11:04 AM  
    I think its stupid.
  2. Anonymous Anonymous posted at 12:03 PM  
    yay! glad to see you in botamba

    yeah, saw the diesel ads. good stuff. found some scandalous ones but didnt have the cahonas to post them. i'll post them for today :>

    thanks for the music, just found out i had a way to upload my music on my blog easily. your such a good influence. have a wonderful day
  3. Blogger Erzulie posted at 9:57 AM  
    don veto: that's your opinion :>

    q80thug: anytime!
  4. Blogger Men Who Do Cleavages posted at 7:09 PM  
    Hey, I am in good company. Gee, wow, Diesel thinks it's actually kewl to be stupid. How stupid is that?! At last, someone's thought to take my case.
  5. Anonymous N. posted at 7:07 AM  
    So sorry, I know you're entitled to your opinion, but I felt SO strong about this I HAVE to give my two cents.

    I hated that!
    I don't see what's the relation to diesel and the only thing that came to mind was stupidity was promoting stupid.

    I felt like they were trying too hard to appeal to the already stupid masses without a purpose to that ad

    That was very disappointing and I hope that's not the future of advertisement.

    There are a lot of fun creative smart advertisements out there that don't make me feel like I lost brain cells and don't encourage shallowness and promiscuity - this was certainly not one of them
  6. Anonymous Flaming Carrot posted at 12:09 PM  
    To each his own and I loved it! How I hate hearing know-it-alls say its stupid but pretend they never did when the plans fall through!

    And nice hearing Phoenix again, that song brings back memories!
  7. Blogger Erzulie posted at 6:30 PM  
    woman man: well yes it depends on how you see it i mean i bet a good bunch of people thought benjamin franklin went completely berserk when he was running around during a thunderstorm while flying a kite but millions of people benefited from that in the end :)

    N: again it depends on how you look it at. the way i see it? read my reply to "woman man" above and you'll get my drift. to me, it translated to this: being unconventional makes average great, thinking unconventionally might just do the trick and unconventionality as a whole is totally worth it because it gives you flavor and that extra kick of fun and spunk. but then again, it depends on your mentality and mindset and pov :)

    flaming: agreed :)

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